The Uber up! Test Ride
Introducing a car that takes you places

Nothing sells cars like putting bums in seats. But after years of high-pressure sales techniques, young millennials were becoming reluctant to visit dealerships. Partnering with Uber, we decided to reach them where they were – on their phones – with the chance to take a free ride in the new Volkswagen up!

Our innovative launch activation and campaign went onto win lots of awards and accolades, including a Gold Loerie for effectiveness and a Silver Pencil in the print and outdoor category at the One Show.