Money Calling with Nadia Nakai, Frank Casino and Castle Lite

When you work with a culture, you should give back to and water the roots of that culture.

For the launch of the Castle Lite 950ml, a first of its kind releasable beer bottle, we turned our commercial budget into a chance to create extra value for our artists by shooting a full-length music video on the back of our commercial campaign. (The piece went on to receive a nomination for Best African Music Video at the 2018 All African Music Awards.)

Made with love with Lebogang Rasethaba, Mark Haefele, Nadia & Frank and a very talented team at Egg. Fashion from Black Coffee, Chulaap, David Tlale, Kiara Gounder, Kisua, Kumkani, Thebe Magugu and more.