KFC South Africa had signed on as headline sponsor of Comic Con Africa, but venue restrictions prevented them from selling any food. To drive engagement for the brand, we partnered with Gord Laws and co’s Calli4ways Games and Mindshare to turn the Colonel into a playable character in one of South Africa’s most anticipated games, Boetfighter. Over the course of the four-day activation, more than 75% of attendees played our bonus level and downloads of the new KFC app rose a staggering 57%.