Babies hate the sensation of a tight-fitting t-shirt or top being pulled over their heads.

To launch Huggies Gold, a new nappy with a carefully tailored adjustable fit, we put this simple, provocative insight under a microscope with the first ever use of a Phantom (ultra-high-speed) camera in a South African film commercial.

Made with love with Catherine Conradie, Peter Little and director Lourens van Rensburg.