To launch Castle Lite’s latest can innovation, we turned the rooftops of some of South Africa’s highest buildings into a snow-strewn playground for some of the world’s best parkour talents. Conceptualised to underscore the can’s enhanced grip (and the beer’s lower ABV), it went on to become one of the best performing pieces of its generation.

Made with love with Leigh Ogilvie, D.O.P. Jamie D. Ramsay and Velocity Films.