What if you don’t fit the boxes? What if you don’t want to?
The Audi Q2 #untaggable campaign featuring Thando Hopa

Working with Audi South Africa, we took a global campaign intended for a much younger audience and turned it into an anthemic local celebration of the ways in which black professionals defy easy categorization. The campaign’s bold stance and infectious energy lifted Audi’s brand scores for years after its initial airing and went on to become an iconic piece of South African creativity.

Director, Sam Coleman. DOP, Rory O’Grady. Music, Marcus Wormstorm at Honeymoon Studios.